This was an exercise assigned to me as a job interview. The brief was to develop a strategy for a black and white truffle event at the Rosa Negra restaurant in Mexico City. It had to include a postcard, a Facebook post, and the landing page for the website.

I proposed the slogan "The Diamond of Gastronomy" as the main phrase, defining the event with "Seven days, four dishes, one ingredient" to generate expectations in the user, all around the already established design line of the restaurant to create a sense of belonging.